PRIVACY POLICY
At Shades Direct NZ, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (shadesdirect.co.nz), submit enquiries, or engage with our marketing and advertising services.
- What Information Do We Collect? We collect information that you provide directly to us, as well as data automatically collected when you use our website.
- Personal Information: When you submit a form on our website (such as requesting a quote, making an enquiry, or downloading a resource), we collect personal details including your name, email address, phone number, and physical region/address.
- Email & Marketing Data: If you submit forms on the site, you will be included in our marketing emails. We collect information about how you interact with these emails, such as whether you open them or click on links within them.
- Usage Data & Cookies: We automatically collect standard website usage information, such as your IP address, browser type, pages visited, and the time spent on our site, often using cookies and similar tracking technologies.
- How Do We Use Your Information? We use the information we collect for the following purposes:
- To Provide Services: To connect you with your local Shades Direct agent, process your quote requests, and respond to your customer service enquiries.
- Email Marketing: To send you newsletters, seasonal promotions, and relevant resources via our email service provider, Mailchimp.
- Targeted Advertising (Customer Match): We utilise a feature offered by Google Ads called Customer Match. We upload a secure list of our customers’ email addresses to Google, which matches them to Google accounts. This enables us to show you, or similar audiences, relevant Shades Direct ads across Google properties.
- Website Improvement: To analyse website traffic and user behavior so we can improve our website’s functionality and user experience.
- Do We Share Your Information? We do not sell, rent, or trade your personal information to third parties. We only share your information in the following situations:
- With Service Providers: We share your data with trusted third-party platforms that help us operate our business, such as Mailchimp (for email marketing) and Google (for analytics and Customer Match advertising). These providers are bound by strict privacy standards.
- With Local Agents: Because Shades Direct operates through independent local owner-operators, we will share your enquiry details with the specific agent in your region so they can fulfill your request.
- For Legal Reasons: We may disclose your information if required to do so by law or in response to valid requests by public authorities.
- How Do We Protect Your Information? We take reasonable, industry-standard measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. We use secure storage methods and encryption where appropriate to keep your data safe.
- Your Rights and Choices You have full control over your personal data. You have the right to:
- Opt-Out of Marketing: You can unsubscribe from our Mailchimp marketing emails at any time by clicking the “unsubscribe” link at the bottom of any email we send, or by contacting us directly.
- Access and Correction: You may request access to, or correction of, the personal information we hold about you.
- Deletion and Objection: You have the right to ask us to delete your personal information or object to its use for targeted advertising (such as Google Customer Match).
- Changes to This Privacy Policy We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on this page.
- Contact Us If you have any questions or concerns about this Privacy Policy, our data practices, or if you wish to exercise your privacy rights, please contact us:
- Email: [email protected]
- Phone: 021 944 292
